Free PDF for new agents

Your first 90 days in real estate

A week-by-week plan to set up your business, build the right habits and work toward your first deal. Written for Nova Scotia by a broker who has trained new agents for 25 years.

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What’s inside

  1. Days 1 to 30

    Foundation before activity

    Get licensed and insured, set up your CRM, write your contact list and get one-on-one training on sales conversations, forms, viewings, open houses, inspections and listing appointments.

  2. Days 31 to 60

    Activity, with someone checking in

    A daily conversation target, every contact logged, open houses, your first appointments and a weekly check-in sheet to track what’s working.

  3. Days 61 to 90

    First deals, and habits that stick

    Work your first clients with your broker reviewing every form, keep your contacts warm, and set up the follow-up, prospecting and savings habits you’ll keep for years.

The one rule running through all of it: keep working your centre of influence. The people who already know you are where most first deals come from, and the agents who last stay in touch with them every week.

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Your details go to Rob Lough at Century 21 Optimum Realty and nowhere else. Privacy

Common questions

Who is the 90-day plan for?
Newly licensed agents in Nova Scotia, and people finishing the licensing course who want to know what the first three months actually look like. Experienced agents switching brokerages can use the systems section as a reset.
Do I need to be with Century 21 Optimum Realty to use it?
No. It is the plan new agents at C21 Optimum work through, but the steps apply at any brokerage. Where it mentions one-on-one training, ask your own broker for the same.
Will the plan tell me how much I will earn?
No. Income depends on your market, your hours and your brokerage split. The plan explains why commission often arrives months after the work, so you can plan for it.

Who wrote it

Rob Lough is the Broker/Owner of Century 21 Optimum Realty, with 25 years in Nova Scotia real estate and five years as a certified home inspector. He leads a team of agents working across Nova Scotia, and the brokerage is growing in every region of the province.

More about Rob · Growing your career